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  • There are three types of people in the world, those who don't know what's happening, those who wonder what's happening and those on the streets that make things happen.

Political Diary: How to Exploit Herd Mentality Trick 1

Posted by Raunak Mahajan on August 16, 2012

Overview:

This is an Electronic Voting Machine (EVM) that India employs for casting votes. The voter must press the blue button next to the name and symbol of the candidate he or she wants to elect.

Requirements:

3 to 5 loyal supporters at every voting booth in the constituency.

Modus Operandi:

1) On the day of the elections, station 3 to 5 of your loyal supporters at every polling booth in the constituency.

2) Give them strict instructions that they should be among the early birds in line when the polling begins.

3) Just before standing in the line, the perpetrators smudge their forefingers with blue ink.

4) When they press the blue button with their forefinger, they must do it in a way that some of their ink mark gets imprinted on the button and some on the white area around the button. This will be visible in the form of a hazy fingerprint.

Outcome:

When people get to the EVMs to cast their vote, the undecided and the not so strongly decided voters will see the finger imprints on the blue button next to your name and symbol. Their immediate reaction will be to press the same button because they would want to go along with what they have been tricked into believing is public opinion.

Effectiveness:

I have heard varying claims as to the increase in votes this trick brings to a candidate. However, in an election every vote is priceless. I have not studied the difference in its impact in rural and urban constituencies. I would imagine that herd mentality is more prevalent in the countryside but seeing the growing level of stupidity in city folks, I won’t be surprised if I’m wrong.

Limited Scope:

Once more than one candidate starts using this chicanery, the method loses its utility.

Disclaimer:

I do not subscribe to or encourage use of such deception. What I have stated above is what I have seen and experienced in real life elections. I strongly support educating the electorate of ways crooked politicians employ to play with their vulnerable psyches.

Featured Image courtesy of Winky from Oxford,UK

 

 

 

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2 Responses to “Political Diary: How to Exploit Herd Mentality Trick 1”

  1. J. Palmer said

    Wow. It is sad how low some people will stoop to win an election. Then again, it’s sad how big the herd has become.

    • Raunak said

      thanks for your thoughts JP…the more unfortunate thing is that this is just the tip of the iceberg! I have cut down my criticism of politicians because I truly believe that people get the government they deserve. My interactions with the electorate while on the campaign trail left me dismayed. I was trying to sell policies, logical reasoning to a population that had absolutely no appreciation for it. Voting choices were driven by parochial self interests! Not a wonder that I question democracy in its purest form.

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